Privacy Policy

Prooxy is an online apparel and lifestyle brand operated by:

• Legal Business Name: Skyline Shopper
• Brand Name: Prooxy
• Business Address: B-140, Shivani Vihar, Kalyanpur, Lucknow, Uttar Pradesh – 226022, India
• GSTIN: 09DWBPS4665F1Z
• Website: https://prooxy.in
• Customer Support: +91 8433469206
• Customer Support Email: support@prooxy.in
• Grievance Officer: Naveen Singh

For applicable data-protection purposes, Skyline Shopper/Prooxy may act as the Data Fiduciary in relation to personal data for which we determine the purpose and means of processing.

Personal data means information relating to an identifiable individual. Depending on how you interact with Prooxy, this may include your name, email address, mobile number, shipping address, billing information, order information, account information and certain technical information relating to your use of our website.

We aim to collect and process only information reasonably necessary for the purposes described in this Privacy Policy.

We collect information that you provide directly to us and certain information that may be generated automatically when you use our website.

3.1 Account Information

When you create a Prooxy customer account, we may collect:

• First name
• Last name
• Email address
• Mobile number
• Account credentials or authentication information, where applicable
• Saved delivery addresses, where you choose to save them
• Order history

We use this information primarily to create and manage your account and to process and support your orders.

3.2 Order Information

When you purchase a Prooxy product, we may collect:

• Name, mobile number, email address
• Billing address, shipping address, PIN code
• Products purchased, size and variant, quantity
• Order value, discount information, order number
• Payment status, delivery status
• Return/exchange information, refund information

This information is necessary to process, fulfil and support your purchase.

To process an order, Prooxy may require: First Name, Last Name, Email Address, Mobile Number, Shipping Address, PIN Code.

We use this information to:

• Confirm your order and contact you regarding it
• Process payment and arrange shipment
• Deliver products and provide order tracking
• Handle returns, exchanges and refunds
• Provide customer support
• Prevent fraudulent or unauthorized transactions

If you do not provide information necessary to fulfil an order, we may be unable to process or deliver that order.

Prooxy uses PhonePe as a payment gateway/payment service provider. When you choose to pay online, relevant transaction information may be transmitted to PhonePe for payment processing.

Prooxy does not intentionally store your complete card number, CVV, UPI PIN, banking password or other sensitive payment credentials on its own website servers.

We may receive transaction-related information such as: transaction reference, payment status, payment amount, payment method, payment date/time, refund status.

Payment processing may also be subject to PhonePe's own terms and privacy practices.

Prooxy may offer Cash on Delivery (COD) as a payment option for eligible orders. For COD orders, we may process your name, mobile number, email address, shipping address, order information and delivery information.

This information may be shared with our logistics/courier partners to enable delivery and collection of the applicable amount.

7.1 Processing and fulfilling orders

Accept and process orders, confirm purchases, process payments, arrange COD deliveries, pack and dispatch products, provide tracking, complete delivery.

7.2 Customer support

Answer questions, resolve complaints, assist with orders, handle returns and exchanges, process refunds, resolve delivery problems.

7.3 Account management

Create and maintain your account, provide access to order history, save information you choose to save, provide account-related services.

7.4 Security and fraud prevention

Detect suspicious activity, prevent fraudulent orders, protect customers and our website, investigate misuse, maintain transaction security.

7.5 Website operation

Operate and maintain the website, diagnose technical problems, improve performance, understand usage, improve our products and services.

7.6 Legal and regulatory requirements

Comply with applicable law, meet tax and accounting requirements, respond to lawful government requests, resolve disputes, establish or defend legal claims, prevent fraud or unlawful activity.

Prooxy may use email, SMS and WhatsApp to communicate with customers.

Transactional communications

Order confirmation, payment confirmation, dispatch, shipment tracking, delivery updates, return/exchange updates, refund updates, important account notifications.

Promotional communications

Where applicable and subject to law, we may send new product announcements, launches, offers, discounts, collection announcements and other marketing communications.

Where consent is required, we will seek consent in accordance with applicable law. You may withdraw consent for promotional communications using the unsubscribe/opt-out mechanism provided, or by contacting us.

Withdrawal of consent for promotional communications will not prevent us from sending essential transactional communications relating to an order or account.

Where you have provided your mobile number and applicable consent or another lawful basis exists, Prooxy may use WhatsApp to send order updates, delivery updates, customer support, promotional messages and product announcements.

WhatsApp is a third-party communication platform; your use of it is also subject to WhatsApp's own terms and privacy practices.

You may request that Prooxy stop sending promotional WhatsApp messages by contacting us or using an available opt-out mechanism.

Prooxy may use SMS for transactional or promotional communications.

Transactional SMS may include order confirmation, delivery updates, OTP/account-related messages, return/refund updates and important service notifications.

Promotional SMS will be handled in accordance with applicable consent, opt-out and telecommunications requirements.

Prooxy uses Google Analytics to understand how visitors use our website and to improve performance and customer experience. It may collect website interaction information, pages visited, device/browser information, approximate geographic information, traffic source, session information, technical identifiers and usage patterns.

Google Analytics is a third-party service and may process information under Google's own terms and privacy policies. Where required by law, we will provide appropriate notice and/or obtain consent.

Prooxy may use Meta/Facebook technologies, including Meta Pixel or similar, to measure advertising performance, understand website activity, improve advertisements, measure conversions, build relevant advertising audiences and promote Prooxy products.

These technologies may use cookies or similar technologies. Meta may process information according to its own privacy policies and terms.

Prooxy may use cookies and similar technologies for shopping-cart functionality, login/session management, remembering preferences, website security, analytics, performance measurement, advertising and marketing.

Some cookies are essential for the website to operate; others may be used for analytics or advertising. You may manage or disable cookies through your browser settings and, where available, through controls provided on our website.

Disabling certain cookies may affect some website functions.

To operate Prooxy, we may use third-party service providers, depending on our actual website configuration, including:

• PhonePe — payment processing
• Google Analytics — website analytics
• Meta/Facebook — advertising and marketing measurement
• Courier/logistics providers — delivery
• Hosting providers — website and database hosting
• Email and SMS providers — communication
• WhatsApp/communication providers — customer communication
• Security and fraud-prevention providers

These providers process relevant information only as reasonably necessary for the services they provide, subject to applicable agreements and law.

Prooxy does not sell your personal data as a standalone product.

We may share relevant personal data with third parties where reasonably necessary, including:

• Payment providers — for processing payments and refunds
• Courier and logistics companies — for delivering your orders
• Technology and hosting providers — for operating our website
• Communication providers — for email, SMS or WhatsApp
• Analytics and advertising providers — subject to applicable requirements
• Professional advisers — legal, accounting, auditing, where necessary
• Government or law-enforcement authorities — where required or permitted by law

Skyline Shopper/Prooxy takes reasonable security measures designed to protect personal data against unauthorized access, misuse, alteration, disclosure, destruction or other unauthorized processing, including access controls, authentication mechanisms, secure connections, encryption where appropriate, restricted administrative access, and monitoring.

No electronic transmission or storage system can be guaranteed to be completely secure. If Prooxy becomes aware of a personal-data breach requiring notification under applicable law, we will take appropriate steps accordingly.

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected or as required or permitted by applicable law — including GST/tax requirements, accounting records, invoices, refund records, fraud prevention, dispute resolution and other legal obligations.

When information is no longer required, we take reasonable steps to delete, erase or anonymize it, subject to applicable legal requirements and legitimate business needs.

Subject to applicable law and the DPDP framework as and when applicable, you may have rights including:

• Right to access — information about personal data processed by Prooxy
• Right to correction — of inaccurate or incomplete personal data
• Right to erasure — deletion of personal data where permitted
• Right to withdraw consent — where processing is based on consent
• Right to grievance redressal — regarding our processing of your data
• Right to nominate — another individual to exercise rights on your behalf, where applicable

These rights may be subject to legal exceptions and applicable commencement of relevant provisions.

You may contact Prooxy regarding your personal data using:

• Email: support@prooxy.in
• Phone: +91 8433469206
• Grievance Officer: Naveen Singh
• Address: B-140, Shivani Vihar, Kalyanpur, Lucknow, Uttar Pradesh – 226022

Please provide sufficient information for us to process your request. For security purposes, we may need to verify your identity before acting on certain requests.

Where processing is based on consent, you may withdraw it by contacting us, or opt out of promotional communications using the unsubscribe/opt-out mechanism provided.

Withdrawal of consent will not affect the legality of processing carried out before the withdrawal. Where information is necessary to provide a service or fulfil an order, withdrawal may mean we cannot continue providing that particular service.

Prooxy does not knowingly seek to process children's personal data in circumstances where applicable law requires parental consent or other safeguards, unless those requirements are satisfied. Where applicable, we take reasonable measures required by law concerning children's personal data.

If you believe a child's personal data has been provided to us where such processing is not permitted, contact support@prooxy.in.

Some third-party technology, analytics, advertising, payment, hosting or communication providers used by Prooxy may process information outside India. Where personal data is processed outside India, Prooxy will take steps required by applicable Indian law, including requirements applicable to such transfers.

If you create an account with Prooxy, you are responsible for maintaining the confidentiality of your account credentials and for activity carried out through your account.

If you believe your account has been accessed without authorization, contact us immediately at support@prooxy.in.

Our website may contain links to third-party websites, applications or services. Prooxy does not control and is not responsible for the privacy practices of third-party websites. We recommend reviewing the privacy policy of any third-party website before providing personal information.

If you have a complaint regarding Prooxy's processing of your personal data, you may contact our Grievance Officer:

• Name: Naveen Singh
• Business: Skyline Shopper / Prooxy
• Email: support@prooxy.in
• Phone: +91 8433469206
• Address: B-140, Shivani Vihar, Kalyanpur, Lucknow, Uttar Pradesh – 226022, India

We review and address grievances in accordance with applicable law and timelines. Consumers may also access the National Consumer Helpline (1915) and its online grievance mechanisms via the Department of Consumer Affairs.

We may update this Privacy Policy from time to time due to changes in our services, website functionality, technologies used, data-processing practices, applicable law, regulatory developments or security requirements.

When we update this Policy, we will update the "Last Updated" date at the top. Where applicable law requires additional notice or consent, we will take the required steps.

For questions regarding this Privacy Policy or Prooxy's handling of personal data:

• Prooxy, operated by Skyline Shopper
• GSTIN: 09DWBPS4665F1Z
• Address: B-140, Shivani Vihar, Kalyanpur, Lucknow, Uttar Pradesh – 226022, India
• Customer Support: +91 8433469206
• Email: support@prooxy.in
• Grievance Officer: Naveen Singh
• Website: https://prooxy.in

Prooxy intends to collect and process personal data only for legitimate and disclosed purposes connected with the operation of our e-commerce business, including order processing, payment, delivery, customer support, security, analytics and marketing activities where applicable.

We will review this Privacy Policy periodically to ensure that it continues to accurately describe our data-processing practices and reflects applicable legal and regulatory requirements.